机读格式显示(MARC)
- 000 01125nam2 2200265 4500
- 010 __ |a 7-5058-5065-2 |d CNY28.00
- 100 __ |a 20050909d2005 em y0chiy0110 ea
- 200 1_ |a 站在消费者的立场审计营销 |A zhan zai xiao fei zhe de li chang shen ji ying xiao |9 zhan zai xiao fei zhe de li chang shen ji ying xiao |e 消费者行为学教程 |E xiao fei zhe xing wei xue jiao cheng |f 聂志红, 崔建华编著
- 210 __ |a 北京 |c 经济科学出版社 |d 2005.7
- 330 __ |a 本书共六章,探讨了消费者行为基础、外部影响因素、营销组合与消费者行为、内部影响因素、消费者的购买过程、消费者行为与市场规制探讨等问题。
- 517 1_ |a 消费者行为学教程 |A xiao fei zhe xing wei xue jiao cheng |9 xiao fei zhe xing wei xue jiao cheng
- 606 0_ |a 消费者行为论 |A xiao fei zhe xing wei lun |j 教材
- 701 _0 |a 聂志红 |A nie zhi hong |9 nie zhi hong |4 编著
- 701 _0 |a 崔建华 |A cui jian hua |9 cui jian hua |4 编著
- 801 _0 |a CN |b ZL |c 20050909
- 905 __ |a HIEL |d F713.55/1421
- 999 __ |a 102 |b 6 |b 5 |e 0038