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- 000 03965cam a2200397 i 4500
- 008 161021t20162016ne b 001 0 eng d
- 020 __ |a 9789041167170 (hbk.) : |c CNY1167.79
- 020 __ |a 904116717X (hbk.)
- 040 __ |a OHX |b eng |e rda |c DLC |d OHX |d EQO |d BTCTA |d OCLCF |d GWL |d UCILW |d OCLCQ |d YDX |d RCJ
- 043 __ |a e------ |a e-sz---
- 050 00 |a KJE2768 |b .C36 2016
- 100 1_ |a Canapa, Damiano, |e author.
- 245 10 |a Trademarks and brands in merger control : |b an analysis of the European and Swiss legal orders / |c Damiano Canapa.
- 260 __ |a Alphen aan den Rijn : |b Kluwer Law International B.V., |c c2016
- 300 __ |a xxviii, 363 pages ; |c 25 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 0_ |a International competition law series ; |v volume 67
- 500 __ |a Based on the author's thesis (doctoral - University of Zurich, 2016).
- 504 __ |a Includes bibliographical references (pages 311-329) and index.
- 505 0_ |a Importance of Trademarks and Brands in the Assessment of Mergers -- The Concept of Concentration Following the Transfer of a Trademark under the EUMR -- Trademarks and Brands in the Substantive Assessment of Mergers under the EUMR -- Trademarks and Brands in Remedies under the EUMR -- The Concept of Concentration Following the Transfer of a Trademark under the Cartel Act -- Trademarks and Brands in the Substantive Assessment of Mergers under the Cartel Act -- Trademarks and Brands in Remedies under the Cartel Act.
- 520 __ |a "The role of intellectual property rights in merger control procedures has not received the attention it warrants. Most research has focused on the assessment of intellectual property rights in anticompetitive conducts rather than on how a firm can monopolise a market by accumulating such assets.This is despite the fact that access to such assets, whether used or unused, is often a key factor, if not the only one, motivating mergers. This book, the first to address trademarks and brands from the perspective of merger control procedure, studies the legal issues of the topic. The author...addresses topics such as: the in-depth assessment of the legal and economic foundations of both trademarks and brands, and merger control; why trademarks and brands may be relevant to the assessment of mergers, including the distinction between trademarks and brands, the origin of the brands' strength according to marketing sciences, and how and why brands may provide market power to their holder; the conditions under which the assignment or licence of a trademark may qualify as a concentration under the definition of the European Union Merger Regulation or of the Swiss Cartel Act; the role played by trademarks and brands in the substantive assessment of a merger, including the definition of the relevant markets, different types of mergers, and the invocation of the failing firm defence; the provision of detailed guidelines describing the possible influence of trademarks and brands on the outcome of the merger assessment; and the importance of trademarks and brands in the design and assessment of remedies. At every stage of the study, special attention is given to the decisions of both the European Commission and the Swiss Competition Commission."-- |c Back cover.
- 650 _0 |a Trademarks |x Law and legislation |z European Union countries.
- 650 _0 |a Trademarks |x Law and legislation |z Switzerland.
- 650 _0 |a Brand name products |x Law and legislation |z European Union countries.
- 650 _0 |a Brand name products |x Law and legislation |z Switzerland.
- 650 _0 |a Consolidation and merger of corporations |x Law and legislation |z European Union countries.
- 650 _0 |a Consolidation and merger of corporations |x Law and legislation |z Switzerland.