机读格式显示(MARC)

• 000 01293cam a2200289 a 4500

• 001 0000529290

• 005 20141117092600.0

• 008 130705s2014 pau b 001 0 eng

• 010 __ |a 2013025561

• 020 __ |a 9781466646711 (hardcover) : |c CNY1133.90

• 020 __ |z 9781466646728 (ebook)

• 020 __ |z 9781466646735 (print & perpetual access)

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 050 00 |a HD9980.5 |b .I572 2014

• 082 00 |a 658.8 |2 23

• 090 __ |a F719/BG1

• 093 __ |a F719 |2 5

• 245 00 |a Innovations in services marketing and management : |b strategies for emerging economies / |c Anita Goyal, Indian Institute of Management, Lucknow, India.

• 260 __ |a Hershey, PA : |b Business Science Reference, an imprint of IGI Global, |c [2014]

• 300 __ |a xxv, 383 pages ; |c 29 cm

• 504 __ |a Includes bibliographical references (pages 329-372) and index.

• 520 __ |a "This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"

• 650 _0 |a Service industries |x Marketing.

• 650 _0 |a Service industries |x Management.

• 650 _0 |a Marketing |x Mangement |v Case studies.

• 700 1_ |a Goyal, Anita, |d 1972-

• 920 __ |a 233030 |z 2