机读格式显示(MARC)

• 000 00823nam2 2200253 4500

• 001 0000228785

• 005 20060628080153.0

• 008 060628s2006 njua b 001 0 eng d

• 020 __ |a 0-471-27133-0(paper) |c CNY497.68

• 040 __ |a BUPTL

• 041 0_ |a eng

• 093 __ |a F274 |v 4

• 100 1_ |a Kumar, V.

• 245 10 |a Customer relationship management : |b a databased approach / |c V. Kumar, Werner J. Reinartz.

• 260 __ |a Hoboken, N.J. : |b Wiley, |c c2006.

• 300 __ |a xxiv, 323 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Customer relations |x Management.

• 650 _0 |a Database marketing.

• 700 1_ |a Reinartz, Werner J. |A Reinartz, Werner J

• 810 99060628s2006 enka b o10100 eng d |c 20060628

• 851 _0 |a CN |b HIEL

• 905 __ |a HIEL |d F274/K1

• 999 __ |a 22 |b 1 |e 200602