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- 000 01828cam a2200301 a 4500
- 008 111005s2012 nyua b 001 0 eng
- 020 __ |a 9781848729469 (hardback)
- 020 __ |a 1848729464 (hardback)
- 040 __ |a DLC |b eng |c DLC |d YDX |d BTCTA |d YDXCP |d BWX |d CDX |d OCLCO |d YUS |d VVC |d UKMGB |d OCLCQ |d IAD |d OSU |d UtOrBLW
- 050 00 |a HF5415.32 |b .G457 2012
- 082 00 |a 658.8/342 |2 23
- 245 00 |a Gender, culture, and consumer behavior / |c edited by Cele C. Otnes, Linda Tuncay-Zayer.
- 260 __ |a New York : |b Routledge, |c c2012.
- 300 __ |a xxxi, 450 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.
- 650 _0 |a Consumer behavior.
- 650 _0 |a Consumer behavior |v Cross-cultural studies.
- 650 _0 |a Consumption (Economics) |x Social aspects.
- 700 1_ |a Tuncay-Zayer, Linda.