机读格式显示(MARC)

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• 001 0000495011

• 005 20131029134600.0

• 008 010206s2001 maua b 001 0 eng

• 010 __ |a 2001087307

• 020 __ |a 0072500956 |c CNY50.00

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5548.32 |b .R387 2002

• 082 00 |a 658.8/4 |2 21

• 090 __ |a F713.36/BR1

• 093 __ |a F713.36 |2 5

• 100 1_ |a Rayport, Jeffrey F.

• 245 10 |a Cases in e-commerce / |c Jeffrey F. Rayport, Bernard J. Jaworski.

• 260 __ |a Boston : |b McGraw-Hill/Irwin marketspaceU, |c c2002.

• 300 __ |a xix, 631 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Electronic commerce |v Case studies.

• 650 _0 |a Internet marketing |v Case studies.

• 650 _0 |a Internet advertising |v Case studies.

• 700 1_ |a Jaworski, Bernard J.

• 700 1_ |a Rayport, Jeffrey F. |t E-commerce.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh021/2001087307.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh021/2001087307.html

• 920 __ |a 233030 |z 2