机读格式显示(MARC)

• 000 00928cam a22002894a 4500

• 001 0000494940

• 005 20140312133200.0

• 008 050901s2003 maua b 001 0 eng

• 010 __ |a 2002032682

• 020 __ |a 0072464208 (alk. paper)

• 020 __ |a 0071198695 (international : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415 |b .M378 2003

• 082 00 |a 380.1 |2 21

• 090 __ |a F740.2/BP1

• 093 __ |a F740.2 |2 5

• 100 1_ |a Perreault, William D.

• 245 10 |a Essentials of marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 9th ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill, |c c2003.

• 300 __ |a 624, 29 p. ; |b ill. ; |c 28 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 920 __ |a 233030 |z 2