机读格式显示(MARC)

• 000 00934cam a22003014a 4500

• 001 0000318595

• 005 20130926101700.0

• 008 081113s2005 mauab b 001 0 eng

• 010 __ |a 2003064164

• 020 __ |a 0072833718 (alk. paper)

• 020 __ |a 0072941642

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF1416 |b .C375 2005

• 082 00 |a 658.8/4 |2 22

• 090 __ |a F740.2/BC1

• 093 __ |a F740.2 |2 5

• 100 1_ |a Cateora, Philip R.

• 245 10 |a International marketing / |c Philip R. Cateora, John L. Graham.

• 250 __ |a 12th ed.

• 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2005.

• 300 __ |a xxxiii, 697 p. : |b col. ill., col. maps ; |c 29 cm. + |e 1 CD-ROM (4 3/4 in.)

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Export marketing.

• 650 _0 |a International business enterprises.

• 700 1_ |a Graham, John L.

• 920 __ |a 233030 |z 2