机读格式显示(MARC)

• 000 00989cam a22003018a 4500

• 001 0000409769

• 005 20120329144200.0

• 008 090709s2010 nyu b 001 0 eng

• 010 __ |a 2009026702

• 020 __ |a 9780415776936 (hardback : alk. paper)

• 020 __ |a 9780203861981 (ebook)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HD69.B7 |b T693 2010

• 082 00 |a 658.8/27 |2 22

• 090 __ |a F760.5/BL1

• 093 __ |a F760.5 |2 4

• 245 00 |a Trademarks, brands and competitiveness / |c edited by Teresa da Silva Lopes and Paul Duguid.

• 260 __ |a New York : |b Routledge, |c 2010.

• 300 __ |a xv, 248 p. : |b ill. ; |c 24 cm.

• 490 0_ |a Routledge international studies in business history ; |v 19

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Brand name products |x History.

• 650 _0 |a Trademarks |x History.

• 650 _0 |a Commerce |x History.

• 650 _0 |a Competition.

• 700 1_ |a Lopes, Teresa da Silva, |d 1968-

• 700 1_ |a Duguid, Paul, |d 1954-

• 920 __ |a 233030 |z 2