机读格式显示(MARC)
- 000 01536nam0 2200313 450
- 010 __ |a 978-7-121-24456-8 |d CNY68.00
- 100 __ |a 20141115d2014 em y0chiy50 ea
- 200 1_ |a 测出转化率 |A ce chu zhuan hua lv |e 营销优化的科学与艺术 |d You should test that |e conversion optimization for more leads, sales and profit or the art and science of optimized marketing |f (美) Chris Goward著 |g 谭磊, 唐捷译 |z eng
- 210 __ |a 北京 |c 电子工业出版社 |d 2014.10
- 215 __ |a xx, 344页 |c 图 |d 24cm
- 306 __ |a 由美国John Wiley & Sons, Inc.公司授权出版
- 330 __ |a 本书作者通过已成功实现大幅提升转化率的案例,展示了大量以营销为核心的电子商务网站的测试设计方法及转化优化方案。书中作者强调了测试及优化思维的重要性,并就实现方法做了讲解。
- 500 10 |a You should test that: conversion optimization for more leads, sales and profit or the art and science of optimized marketing |A You Should Test That: Conversion Optimization For More Leads, Sales And Profit Or The Art And Science Of Optimized Marketing |m Chinese
- 517 1_ |a 营销优化的科学与艺术 |A ying xiao you hua de ke xue yu yi shu
- 606 0_ |a 电子商务 |A dian zi shang wu |x 销售管理
- 690 __ |a F713.365.2 |v 5
- 701 _1 |a 高尔德 |A gao er de |g (Goward, Chris) |4 著
- 702 _0 |a 谭磊 |A tan lei |4 译
- 702 _0 |a 唐捷 |A tang jie |4 译
- 801 _0 |a CN |b 浙江省新华书店集团公司 |c 20141115
- 905 __ |a HDUL |d F713.365.2/022