机读格式显示(MARC)
- 000 02196nam a2200301 i 4500
- 008 230322s2024 njua b 001 0 eng
- 020 __ |a 9789811277542: |c CNY870.40
- 260 __ |a Hackensack : |b World Scientific Publishing Co. Pte. Ltd., |c 2024.
- 040 __ |a DLC |b eng |c DLC |e rda
- 100 1_ |a Lam, Howard Pong-Yuen, |e author.
- 245 10 |a Marketing Research with R and Python / |c Howard Pong-Yuen Lam.
- 300 __ |a xiii, 282 pages : |b illustrations (some color) ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "This book is developed for readers who want to learn about marketing research and its tools in R and Python. They have no or little experience in programming in R and Python, and want to learn what is necessary quickly, and be able to conduct marketing research and run tests easily in R or Python. A number of marketing research textbooks have been using SPSS or SAS for many years. R and Python are free to download and install in a personal computer. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python at their own personal computers. This book covers the important frameworks and concepts of marketing research for developing a new product. For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether it is time to develop and launch a new product or not. 1. As an upgrade of an existing product. 2. As another product (line extension) under a current brand with an existing product. 3. As a new product under a new brand"-- |c Provided by publisher.
- 650 _0 |a Marketing research |x Data processing.
- 650 _0 |a R (Computer program language)
- 650 _0 |a Python (Computer program language)