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• 000 00969cam a2200277 i 4500

• 001 0000748762

• 003 HK-SYU

• 005 20191106155700.0

• 008 170322s2017 nju 001 0 eng d

• 020 __ |a 9781119362418 |c CNY165.73

• 040 __ |a HK-SYU |b eng |e rda |c HK-SYU

• 090 __ |a F713.36/BS3

• 093 __ |a F713.36 |2 5

• 100 1_ |a Scott, David Meerman, |e author.

• 245 14 |a The new rules of marketing & PR : |b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |c David Meerman Scott.

• 250 __ |a 6th edition.

• 260 __ |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c c2017.

• 300 __ |a xxi, 426 pages ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 500 __ |a Includes index.

• 500 __ |a Previous ed.: 2015.

• 650 _0 |a Internet in ublic relations.

• 650 _0 |a Internet marketing.

• 920 __ |a 233030 |z 1