机读格式显示(MARC)

• 000 01448pam a2200325 a 4500

• 001 0000566856

• 003 CAL

• 005 20150528105400.0

• 008 140127s2014 pau b 001 0 eng

• 010 __ |a 2014001784

• 020 __ |a 9781466658806 (hardcover : alk. paper) : |c CNY1336.16

• 020 __ |z 9781466658813 (ebook : alk. paper)

• 020 __ |z 9781466658837 (print & perpetual access : alk. paper)

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 050 00 |a HC79.C63 |b H36 2014

• 082 00 |a 658.8/343 |2 23

• 090 __ |a F014.5/BK1

• 093 __ |a F014.5 |2 5

• 245 00 |a Handbook of research on consumerism in business and marketing : |b concepts and practices / |c Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.

• 260 __ |a Hershey, PA : |b Business Science Reference, |c [2014]

• 300 __ |a xxix, 638 pages ; |c 29 cm.

• 504 __ |a Includes bibliographical references (pages 537-626) and index.

• 520 __ |a "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--Provided by publisher.

• 650 _0 |a Consumption (Economics)

• 650 _0 |a Social responsibility of business.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Customer relations.

• 700 1_ |a Kaufmann, Hans Ruediger, |d 1958-

• 700 1_ |a Panni, Mohammad Fateh Ali Khan, |d 1981-

• 920 __ |a 233030 |z 1