机读格式显示(MARC)

• 000 00749cam a2200229 a 4500

• 001 0000343132

• 005 20090922094600.0

• 008 080207s2009 enkae b 001 0 eng

• 020 __ |a 9781412934282 (hbk.)

• 040 __ |a UKM |c UKM |d BTCTA |d BAKER |d YDXCP |d BWKUK |d BWK |d CVU

• 082 04 |a 658.84 |2 22

• 090 __ |a F740.2/BK1

• 093 __ |a F740.2 |2 4

• 245 04 |a The SAGE handbook of international marketing / |c edited by Maasaki Kotabe and Kristiaan Helsen.

• 246 30 |a International marketing.

• 260 __ |a London : |b SAGE, |c 2009.

• 300 __ |a xviii, 548 p. : |b ill., plans ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Export marketing.

• 700 1_ |a Kotabe, Masaaki.

• 700 1_ |a Helsen, Kristiaan.

• 920 __ |a 233030 |z 2