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Online Public Access Catalogue

题名/责任者:

Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services) Sabyasachi Dasgupta,Santosh Kumar Biswal,M. Anil Ramesh

出版发行项:

Business Science Reference 2017

ISBN:

9781522531500

载体形态项:

281

翻译题名:

跨行业品牌文化和沟通的整体方法( 市场营销, 客户关系管理和电子服务的进步)

丛编说明:

Advances in Marketing, Customer Relationship Management, and E-services

一般附注:

Hardcover

摘要附注:

The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

豆瓣简介：