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Online Public Access Catalogue

题名/责任者:

Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.

版本说明:

3rd edition.

出版发行项:

London : SAGE, c2016.

ISBN:

9781473904002 (hbk.) :

ISBN:

1473904005 (hbk.)

ISBN:

9781473904019 (pbk.)

ISBN:

1473904013 (pbk.)

载体形态项:

xix, 520 pages : illustrations ; 24 cm.

附加个人名称:

Baker, Michael J., 1935- editor.

附加个人名称:

Saren, Michael, editor.

论题主题:

Marketing-Philosophy.

论题主题:

Marketing-History.

中图法分类号:

F713.50

一般附注:

Previous edition: 2010.

书目附注:

Includes bibliographical references and index.

摘要附注:

'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences.

豆瓣简介：