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  1. 西文图书1.Intercultural marketing : theory and practice / F713.5/BB2

    馆藏复本:1
    可借复本:0
    Ivana Beveridge.
    Routledge, 2021.
    (0) 馆藏

  2. 西文图书2.Getting multi-channel distribution right / Second edition. F713.3/BA3

    馆藏复本:1
    可借复本:0
    Kusum L. Ailawadi, Paul W. Farris.
    John Wiley & Sons, 2020.
    (0) 馆藏

  3. 西文图书3.Entrepreneurial marketing : an effectual approach / Second Edition. F274/BN1

    馆藏复本:1
    可借复本:0
    Edwin J. Nijssen.
    Routledge, Taylor & Francis Group, 2017.
    (0) 馆藏

  4. 西文图书4.Principles of marketing for a digital age / F713.50/BT2

    馆藏复本:1
    可借复本:0
    Tracy L. Tuten.
    SAGE, 2020.
    (0) 馆藏

  5. 西文图书5.Country of origin effect : looking back and moving forward / F713.55/BC1

    馆藏复本:1
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    edited by Isaac Cheah, Ian Phau, Gaetano Aiello.
    Routledge, 2019.
    (0) 馆藏

  6. 西文图书6.Evaluating the gaps and intersections between marketing education and the marketing profession / F713.50/BP2

    馆藏复本:1
    可借复本:0
    Margarida M. Pinheiro, University of Aveiro, Portugal, Ana Estima, University of Aveiro, Portugal...
    Business Science Reference, an imprint of IGI Global, [2019]
    (0) 馆藏

  7. 西文图书7.Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO me... F713.5/BC3

    馆藏复本:1
    可借复本:0
    by Pete Canalichio.
    Emerald Publishing, [2018]
    (0) 馆藏

  8. 西文图书8.Integrated marketing communications, strategies, and tactical operations in sports organizations / F713.5/BA1

    馆藏复本:1
    可借复本:0
    Manuel Alonso Dos Santos, Universidad Cat??olica de la Sant??sima Concepci??n, Chile.
    Business Science Reference, c2019
    (0) 馆藏

  9. 西文图书9.MKTG / Twelfth edition. (student edition) F713.5/BL3

    馆藏复本:1
    可借复本:1
    Carl McDaniel, Joe Hair, Charles Lamb.
    South-Western, c2018.
    (0) 馆藏

  10. 西文图书10.The persuasion industries : the making of modern Britain / First edition. F713.5/BM3

    馆藏复本:1
    可借复本:1
    Steven McKevitt.
    Oxford University Press, c2018.
    (0) 馆藏

  11. 西文图书11.Building distinctive brand assets / F713.3/BR4

    馆藏复本:1
    可借复本:1
    Jenni Romaniuk.
    Oxford University Press, c2018.
    (0) 馆藏

  12. 西文图书12.Advanced methodologies and technologies in digital marketing and entrepreneurship / F713.5/BK1

    馆藏复本:1
    可借复本:1
    [edited by] Mehdi Khosrow-Pour, D.B.A.
    IGI Global, Business Science Reference, c2019
    (0) 馆藏

  13. 西文图书13.Innovation in pricing : contemporary theories and best practices / F713.5/BH1

    馆藏复本:1
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    edited by Andreas Hinterhuber and Stephan M. Liozu.
    Routledge, Taylor & Francis Group, c2017.
    (0) 馆藏

  14. 西文图书14.Principles of supply chain management : a balanced approach / Fourth edition. F252/BW2

    馆藏复本:1
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    Joel D. Wisner, Keah-Choon Tan, G. Keong Leong.
    Cengage Learning, c2016.
    (0) 馆藏

  15. 西文图书15.Marketing theory : a student text / 3rd edition. F713.50/BB1

    馆藏复本:1
    可借复本:0
    edited by Michael J. Baker & Michael Saren.
    SAGE, c2016.
    (0) 馆藏

  16. 西文图书16.Creating value with big data analytics : making smarter marketing decisions / F713.50/BV1

    馆藏复本:1
    可借复本:0
    Peter C. Verhoef, Edwin Kooge and Natasha Walk.
    Routledge, Taylor & Francis Group, c2016.
    (0) 馆藏

  17. 西文图书17.Satellite marketing : using social media for improving customer participation and engagement / F713.36/BP1

    馆藏复本:1
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    Kevin Popovic.
    CRC Press, Taylor & Francis Group, c2016
    (0) 馆藏

  18. 西文图书18.The art of consultative selling in IT : taking blue ocean strategy a step further / F713.3/BU1

    馆藏复本:1
    可借复本:0
    Venkatesh Upadrista.
    CRC Press, Taylor & Francis Group, c2015
    (0) 馆藏

  19. 西文图书19.Creating and marketing new products and services / F273.2/BG4

    馆藏复本:1
    可借复本:0
    Rosanna Garcia.
    CRC Press, c2014
    (0) 馆藏

  20. 西文图书20.Principles of integrated marketing communications / F713.50/BA1

    馆藏复本:1
    可借复本:1
    Lawrence Ang.
    Cambridge University Press, 2014.
    (0) 馆藏

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