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西文图书1.The marketing analytics practitioner's guide. Volume 2, Product, advertising, packaging, biometri... F713.52/BC1
馆藏复本:1
可借复本:0 Ashok Charan.
World Scientific, 2024.
(0) 馆藏 -
西文图书2.Marketing Research with R and Python / F713.52/BL1
馆藏复本:1
可借复本:0 Howard Pong-Yuen Lam.
World Scientific Publishing Co. Pte. Ltd., 2024.
(0) 馆藏 -
西文图书3.Intercultural marketing : theory and practice / F713.5/BB2
馆藏复本:1
可借复本:0 Ivana Beveridge.
Routledge, 2021.
(0) 馆藏 -
西文图书4.Getting multi-channel distribution right / Second edition. F713.3/BA3
馆藏复本:1
可借复本:0 Kusum L. Ailawadi, Paul W. Farris.
John Wiley & Sons, 2020.
(0) 馆藏 -
西文图书5.Entrepreneurial marketing : an effectual approach / Second Edition. F274/BN1
馆藏复本:1
可借复本:0 Edwin J. Nijssen.
Routledge, Taylor & Francis Group, 2017.
(0) 馆藏 -
西文图书6.Principles of marketing for a digital age / F713.50/BT2
馆藏复本:1
可借复本:0 Tracy L. Tuten.
SAGE, 2020.
(0) 馆藏 -
西文图书7.Evaluating the gaps and intersections between marketing education and the marketing profession / F713.50/BP2
馆藏复本:1
可借复本:0 Margarida M. Pinheiro, University of Aveiro, Portugal, Ana Estima, University of Aveiro, Portugal...
Business Science Reference, an imprint of IGI Global, [2019]
(0) 馆藏 -
西文图书8.Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO me... F713.5/BC3
馆藏复本:1
可借复本:0 by Pete Canalichio.
Emerald Publishing, [2018]
(0) 馆藏 -
西文图书9.Country of origin effect : looking back and moving forward / F713.55/BC1
馆藏复本:1
可借复本:0 edited by Isaac Cheah, Ian Phau, Gaetano Aiello.
Routledge, 2019.
(0) 馆藏 -
西文图书10.Integrated marketing communications, strategies, and tactical operations in sports organizations / F713.5/BA1
馆藏复本:1
可借复本:0 Manuel Alonso Dos Santos, Universidad Cat??olica de la Sant??sima Concepci??n, Chile.
Business Science Reference, c2019
(0) 馆藏 -
西文图书11.Building distinctive brand assets / F713.3/BR4
馆藏复本:1
可借复本:1 Jenni Romaniuk.
Oxford University Press, c2018.
(0) 馆藏 -
西文图书12.Advanced methodologies and technologies in digital marketing and entrepreneurship / F713.5/BK1
馆藏复本:1
可借复本:1 [edited by] Mehdi Khosrow-Pour, D.B.A.
IGI Global, Business Science Reference, c2019
(0) 馆藏 -
西文图书13.The persuasion industries : the making of modern Britain / First edition. F713.5/BM3
馆藏复本:1
可借复本:1 Steven McKevitt.
Oxford University Press, c2018.
(0) 馆藏 -
西文图书14.MKTG / Twelfth edition. (student edition) F713.5/BL3
馆藏复本:1
可借复本:1 Carl McDaniel, Joe Hair, Charles Lamb.
South-Western, c2018.
(0) 馆藏 -
西文图书15.Innovation in pricing : contemporary theories and best practices / F713.5/BH1
馆藏复本:1
可借复本:1 edited by Andreas Hinterhuber and Stephan M. Liozu.
Routledge, Taylor & Francis Group, c2017.
(0) 馆藏 -
西文图书16.Principles of supply chain management : a balanced approach / Fourth edition. F252/BW2
馆藏复本:1
可借复本:0 Joel D. Wisner, Keah-Choon Tan, G. Keong Leong.
Cengage Learning, c2016.
(0) 馆藏 -
西文图书17.Marketing theory : a student text / 3rd edition. F713.50/BB1
馆藏复本:1
可借复本:0 edited by Michael J. Baker & Michael Saren.
SAGE, c2016.
(0) 馆藏 -
西文图书18.Creating value with big data analytics : making smarter marketing decisions / F713.50/BV1
馆藏复本:1
可借复本:0 Peter C. Verhoef, Edwin Kooge and Natasha Walk.
Routledge, Taylor & Francis Group, c2016.
(0) 馆藏 -
西文图书19.Satellite marketing : using social media for improving customer participation and engagement / F713.36/BP1
馆藏复本:1
可借复本:0 Kevin Popovic.
CRC Press, Taylor & Francis Group, c2016
(0) 馆藏 -
西文图书20.The art of consultative selling in IT : taking blue ocean strategy a step further / F713.3/BU1
馆藏复本:1
可借复本:0 Venkatesh Upadrista.
CRC Press, Taylor & Francis Group, c2015
(0) 馆藏
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