杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The persuasion industries : the making of modern Britain / Steven McKevitt.

版本说明:

First edition.

出版发行项:

Oxford, United Kingdom : Oxford University Press, c2018.

ISBN:

0198821700

ISBN:

9780198821700

载体形态项:

xxii, 282 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm

个人责任者:

McKevitt, Steven, author.

论题主题:

Communication in marketing-Great Britain.

论题主题:

Marketing-Great Britain.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (pages 243-272) and index.

摘要附注:

This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.

豆瓣简介：