MARC状态:审校 文献类型:西文图书 浏览次数:71
- 题名/责任者:
- Advanced methodologies and technologies in digital marketing and entrepreneurship / [edited by] Mehdi Khosrow-Pour, D.B.A.
- 出版发行项:
- Hershey, PA, USA : IGI Global, Business Science Reference, c2019
- ISBN:
- 9781522577669
- ISBN:
- 1522577661
- 载体形态项:
- xxxviii, 818 pages : illustrations ; 29 cm.
- 丛编统一题名:
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
- 附加个人名称:
- Khosrow-Pour, Mehdi, 1951- editor.
- 论题主题:
- Marketing-Technological innovations.
- 论题主题:
- Entrepreneurship-Technological innovations.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"--
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索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
F713.5/BK1 | 40043832 | 外文书库(外文原版)(11F) | 可借 | 外文书库(外文原版)(11F) |
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