杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Trademarks, brands and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

出版发行项:

New York : Routledge, 2010.

ISBN:

9780415776936 (hardback : alk. paper)

ISBN:

9780203861981 (ebook)

载体形态项:

xv, 248 p. : ill. ; 24 cm.

丛编说明:

Routledge international studies in business history ; 19

附加个人名称:

Lopes, Teresa da Silva, 1968-

附加个人名称:

Duguid, Paul, 1954-

论题主题:

Brand name products-History.

论题主题:

Trademarks-History.

论题主题:

Commerce-History.

论题主题:

Competition.

中图法分类号:

F760.5

书目附注:

Includes bibliographical references and index.

豆瓣简介：