杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

版本说明:

3rd ed.

出版发行项:

Thousand Oaks : SAGE, c2011.

ISBN:

9781412980180 (cloth)

载体形态项:

xiv, 603 p. ; 29 cm.

附加个人名称:

Netemeyer, Richard G., 1956-

附加个人名称:

Haws, Kelly L.

附加个人名称:

Bearden, William O., 1945- Handbook of marketing scales.

论题主题:

Marketing research.

论题主题:

Consumer behavior-Research.

中图法分类号:

F713.5-62

一般附注:

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

一般附注:

Published in cooperation with the Association for Consumer Research.

书目附注:

Includes bibliographical references and index.

豆瓣简介：