MARC状态:审校 文献类型:西文图书 浏览次数:60
- 题名/责任者:
- Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
- 版本说明:
- 3rd ed.
- 出版发行项:
- Thousand Oaks : SAGE, c2011.
- ISBN:
- 9781412980180 (cloth)
- 载体形态项:
- xiv, 603 p. ; 29 cm.
- 附加个人名称:
- Netemeyer, Richard G., 1956-
- 附加个人名称:
- Haws, Kelly L.
- 附加个人名称:
- Bearden, William O., 1945- Handbook of marketing scales.
- 论题主题:
- Marketing research.
- 论题主题:
- Consumer behavior-Research.
- 中图法分类号:
- F713.5-62
- 一般附注:
- Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
- 一般附注:
- Published in cooperation with the Association for Consumer Research.
- 书目附注:
- Includes bibliographical references and index.
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