杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities / Joana Coutinho de Sousa.

出版发行项:

Hershey, PA : Business Science Reference, an imprint of IGI Global, c2018

ISBN:

9781522548348 (hardcover) :

载体形态项:

xi, 200 pages ; 26 cm

个人责任者:

Sousa, Joana Coutinho de, 1986- author.

论题主题:

Neuromarketing.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and index.

摘要附注:

"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"--

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