杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing research : tools & techniques / Nigel Bradley.

版本说明:

3rd ed.

出版发行项:

Oxford : Oxford University Press, 2013.

ISBN:

9780199655090 :

载体形态项:

xx, 527 pages : illustrations (black and white, and blue) ; 25 cm.

个人责任者:

Bradley, Nigel, 1958-

论题主题:

Marketing research.

中图法分类号:

F713.52

一般附注:

Previous edition: 2010.

书目附注:

Includes bibliographical references and index.

摘要附注:

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

豆瓣简介：