杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

版本说明:

7th ed.

出版发行项:

Boston, Mass. : McGraw-Hill, c2004.

ISBN:

0072552174 (alk. paper)

载体形态项:

xix, 876 p. : ill. (some col.), maps ; 26 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Peter, J. Paul.

附加个人名称:

Donnelly, James H.

论题主题:

Marketing-Management.

论题主题:

Marketing-Management-Case studies.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (p. 853-860) and index.

电子资源:

http://www.loc.gov/catdir/description/mh051/2003044199.html

电子资源:

http://www.loc.gov/catdir/toc/mh051/2003044199.html

电子资源:

http://www.loc.gov/catdir/enhancements/fy0735/2003044199-b.html

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