杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott.

版本说明:

2d ed.

出版发行项:

Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006.

ISBN:

0470091169 (pbk. : alk. paper)

载体形态项:

xvii, 554 p. ; ill. ; 26 cm.

个人责任者:

Kasper, Hans.

附加个人名称:

Helsdingen, Piet van.

附加个人名称:

Gabbott, Mark.

论题主题:

Service industries-Marketing-Management.

论题主题:

Customer services-Marketing-Management.

中图法分类号:

F719

一般附注:

Subtitle on 1999 ed.: An international perspective.

书目附注:

Includes bibliographical references (p. 511-542) and index.

电子资源:

http://www.loc.gov/catdir/toc/ecip064/2005034528.html

电子资源:

http://www.loc.gov/catdir/enhancements/fy0654/2005034528-d.html

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