杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

版本说明:

3rd ed.

出版发行项:

New York, N.Y. : McGraw-Hill/Irwin, c2003.

ISBN:

0072471484 (alk. paper)

ISBN:

0071195637 (International : alk. paper)

载体形态项:

xviii, 654 p. : ill. ; 29 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Johansson, Johny K.

论题主题:

Export marketing.

论题主题:

Export marketing-Management.

中图法分类号:

F746.12

书目附注:

Includes bibliographical references and indexes.

电子资源:

http://www.loc.gov/catdir/description/mh024/2002023528.html

电子资源:

http://www.loc.gov/catdir/toc/mh023/2002023528.html

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