杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Platform strategy : how to unlock the power of communities and networks to grow your business / Laure Claire Reillier and Benoit Reillier.

出版发行项:

London ; New York : Routledge, Taylor & Francis Group c2017.

ISBN:

9781472480248 (hardback) :

载体形态项:

xviii, 221 pages : illustrations ; 26 cm

个人责任者:

Reillier, Laure Claire, 1971- author.

附加个人名称:

Reillier, Benoit, 1972- author.

论题主题:

Multi-sided platform businesses-Planning.

论题主题:

Strategic planning.

中图法分类号:

F276.4

书目附注:

Includes bibliographical references and index.

内容附注:

Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index.

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