杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Market-based management : strategies for growing customer value and profitability / Roger J. Best.

版本说明:

4th ed.

出版发行项:

Upper Saddle River, N.J. : Prentice Hall, c2005.

ISBN:

0-13-146956-8(paper)

载体形态项:

xxv, 506 p. : ill. ; 24 cm.

个人责任者:

Best, Roger J.

论题主题:

Marketing-Management.

中图法分类号:

F270

书目附注:

Includes bibliographical references and index.

豆瓣简介：