杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Small business management : entrepreneurship and beyond / Timothy S. Hatten, Colorado Mesa University.

出版发行项:

Boston, MA : Cengage Learning, c2016

ISBN:

9781285866383 (hardback) :

ISBN:

128586638X (hardback)

载体形态项:

xix, 505 pages : illustrations ; 27 cm.

个人责任者:

Hatten, Timothy S., author.

论题主题:

Small business-Management.

论题主题:

Entrepreneurship.

中图法分类号:

F276.3

书目附注:

Includes bibliographical references and index.

内容附注:

Small business: an overview -- Small business management, entrepreneurship, and ownership -- Social responsibility, ethics, and strategic planning -- The business plan -- Franchising -- Taking over an existing business -- Starting a new business -- Accounting records and financial statements -- Small business finance -- The legal environment -- Small business marketing: strategy and research -- Small business marketing: product -- Small business marketing: place -- Small business marketing: price and promotion -- International small business -- Professional small business management -- Human resrouce management -- Operations management.

摘要附注:

Small Business Management provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text.

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