杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

版本说明:

7th ed.

出版发行项:

Boston, Mass. : McGraw-Hill, c1998.

ISBN:

0256218951 (international ed.)

载体形态项:

xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.)

丛编题名:

The Irwin/McGraw-Hill series in marketing

个人责任者:

Hawkins, Del I.

附加个人名称:

Best, Roger J.

附加个人名称:

Best J.Roger Coney, Kenneth A.

论题主题:

Consumer behavior-United States.

论题主题:

Market surveys-United States.

论题主题:

Consumer behavior-United States-Case studies.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and indexes.

系统细节附注:

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

豆瓣简介：