杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton.

版本说明:

3rd ed.

出版发行项:

Westport, Conn. : Praeger Publishers, 2006.

ISBN:

0275989038 (hard copy : alk. paper)

ISBN:

0275990044 (pbk. : alk. paper)

载体形态项:

xvi, 235 p. : ill. ; 25 cm.

丛编题名:

Praeger series in political communication, 1062-5623

个人责任者:

Shea, Daniel M.

附加个人名称:

Burton, Michael John.

论题主题:

Campaign management-United States.

中图法分类号:

D971.224

书目附注:

Includes bibliographical references (p. [213]-224) and index.

内容附注:

Introduction: Consultant-centered campaigns -- The campaign plan -- The context of the race -- Demographic research : the theory of aggregate inference -- Candidate and opposition profiles : looking at the record -- Prior electoral targeting -- Polling : the focus of strategic vision -- General strategy -- Voter contact techniques -- Fundraising strategy and tactics -- Strategic communications -- News coverage -- Returning to the grassroots -- Conclusion: The future of political campaign organization.

电子资源:

http://www.loc.gov/catdir/toc/ecip066/2006001245.html

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