杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Social media marketing for dummies / by Shiv Singh and Stephanie Diamond.

版本说明:

3rd edition.

出版发行项:

Hoboken, NJ : John Wiley & Sons, Inc., c2015

ISBN:

9781118985533:

载体形态项:

xiv, 408 pages : illustrations ; 23 cm.

丛编说明:

--for dummies

丛编统一题名:

--For dummies.

个人责任者:

Singh, Shiv.

附加个人名称:

Diamond, Stephanie.

论题主题:

Consumer behavior.

论题主题:

Internet marketing.

论题主题:

Online social networks.

中图法分类号:

F713.36

一般附注:

Includes index.

内容附注:

Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.

摘要附注:

Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.

电子资源:

http://www.loc.gov/catdir/enhancements/fy1513/2014943278-b.html

电子资源:

http://www.loc.gov/catdir/enhancements/fy1513/2014943278-t.html

电子资源:

http://www.loc.gov/catdir/enhancements/fy1516/2014943278-d.html

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