杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Brands and branding / Stephen Brown.

出版发行项:

London : SAGE Publications Ltd, c2016.

ISBN:

9781473919518 (hardback) :

ISBN:

1473919517 (hardback)

ISBN:

9781473919525 (paperback)

ISBN:

1473919525 (paperback)

载体形态项:

xi, 282 pages ; 25 cm.

个人责任者:

Brown, Stephen, 1955- author.

论题主题:

Branding (Marketing)

论题主题:

Brand name products.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references (pages 247-276) and index.

内容附注:

The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.

摘要附注:

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.

豆瓣简介：