杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Strategic marketing / David W. Cravens, Nigel F. Piercy.

版本说明:

7th ed.

出版发行项:

Boston : McGraw-Hill Irwin, c2003.

ISBN:

0072466650 (student : alk. paper)

ISBN:

0071151613 (international : alk. paper)

载体形态项:

xviii, 843 p. : ill., maps ; 26 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Cravens, David W.

附加个人名称:

Piercy, Nigel.

论题主题:

Marketing-Decision making.

论题主题:

Marketing-Management.

论题主题:

Marketing-Management-Case studies.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and indexes.

电子资源:

http://www.loc.gov/catdir/description/mh021/2002016549.html

电子资源:

http://www.loc.gov/catdir/toc/mh021/2002016549.html

豆瓣简介：