杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Entrepreneurial marketing : an effectual approach / Edwin J. Nijssen.

版本说明:

Second Edition.

出版发行项:

London ; New York : Routledge, Taylor & Francis Group, 2017.

ISBN:

9781138712904

ISBN:

9781138712911

载体形态项:

xii, 169 pages ; 23 cm

其他载体形态:

Online version: Nijssen, E. J. (Edwin Jacob), 1963- author. Entrepreneurial marketing Second Edition. New York : Routledge, 2017 9781315199863

个人责任者:

Nijssen, E. J. (Edwin Jacob), 1963- author.

论题主题:

New products-Marketing.

论题主题:

Marketing-Management.

论题主题:

Entrepreneurship.

论题主题:

Small business marketing.

中图法分类号:

F274

一般附注:

Revised edition of the author's Entrepreneurial marketing, 2014.

书目附注:

Includes bibliographical references (pages 160-165) and index.

豆瓣简介：