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Online Public Access Catalogue

题名/责任者:

Digital analytics for marketing / Marshall Sponder & Gohar F. Khan.

版本说明:

1 Edition.

出版发行项:

New York : Routledge, c2017.

ISBN:

9781138190672 (hbk) :

ISBN:

9781138190689 (pbk)

载体形态项:

xxv, 389 pages : illustrations ; 26 cm

个人责任者:

Sponder, Marshall, author.

附加个人名称:

Khan, Gohar F., author.

论题主题:

Internet marketing.

论题主题:

Social media.

中图法分类号:

F713.36

内容附注:

Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.

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