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Online Public Access Catalogue

题名/责任者:

Marketing techniques for financial inclusion and development / Dhiraj Jain, Symbiosis International University (Deemed), India, Adya Sharma, Symbiosis International University (Deemed), India.

出版发行项:

Hershey, PA : Business Science Reference, c2018

ISBN:

9781522540359

载体形态项:

xx, 311 pages ; 27 cm.

丛编说明:

Advances in marketing , custimer relationship management, and e0services (AMCRMES) book series

附加个人名称:

Jain, Dhiraj, 1971- editor.

附加个人名称:

Sharma, Adya, 1972- editor.

论题主题:

Finance-India.

论题主题:

Financial literacy-India.

论题主题:

Social integration-India.

论题主题:

Finance-Developing countries.

论题主题:

Financial literacy-Developing countries.

论题主题:

Social integration-Developing countries.

中图法分类号:

F813.51

书目附注:

Includes bibliographical references (pages 282-307)

摘要附注:

"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"--

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