MARC状态:审校 文献类型:西文图书 浏览次数:52
- 题名/责任者:
- Successful management in the digital age / John Harte
- 出版发行项:
- New Brunswick : Transaction Publishers, c2016
- ISBN:
- 9781412862776 (hardcover) :
- ISBN:
- 1412862779 (hardcover)
- ISBN:
- 9781412863247 (paperback)
- ISBN:
- 1412863244 (paperback)
- 载体形态项:
- 308 pages ; 24 cm
- 个人责任者:
- Harte, John, 1925- author
- 论题主题:
- Industrial management-Technological innovations
- 论题主题:
- Leadership
- 论题主题:
- Advertising
- 论题主题:
- Selling
- 中图法分类号:
- F402
- 书目附注:
- Includes bibliographical references and index
- 内容附注:
- Introduction -- Taking stock -- a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography
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