杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

版本说明:

3rd ed.

出版发行项:

Boston : McGraw-Hill/Irwin, c2003.

ISBN:

0072471425 (alk. paper)

载体形态项:

xx, 668 p. : ill. ; 26 cm.

个人责任者:

Zeithaml, Valarie A.

附加个人名称:

Bitner, Mary Jo.

论题主题:

Service industries-Marketing.

论题主题:

Customer services.

论题主题:

Marketing.

中图法分类号:

F719

书目附注:

Includes bibliographical references and index.

电子资源:

http://www.loc.gov/catdir/description/mh022/2002025544.html

电子资源:

http://www.loc.gov/catdir/toc/mh021/2002025544.html

豆瓣简介：