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Online Public Access Catalogue

题名/责任者:

Integrated marketing communications, strategies, and tactical operations in sports organizations / Manuel Alonso Dos Santos, Universidad Cat??olica de la Sant??sima Concepci??n, Chile.

出版发行项:

Hershey, PA : Business Science Reference, c2019

ISBN:

9781522576174

载体形态项:

xix, 325 pages ; 26 cm.

丛编说明:

Advances in marketing customer relationship management, and e-services (AMCRMES) book series

附加个人名称:

Alonso Dos Santos, Manuel, 1981- editor.

论题主题:

Communication in marketing.

论题主题:

Marketing-Technological innovations.

论题主题:

Sports administration.

中图法分类号:

F713.5

摘要附注:

"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--

豆瓣简介：