杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing Research with R and Python / Howard Pong-Yuen Lam.

出版发行项:

Hackensack : World Scientific Publishing Co. Pte. Ltd., 2024.

ISBN:

9789811277542:

载体形态项:

xiii, 282 pages : illustrations (some color) ; 24 cm

个人责任者:

Lam, Howard Pong-Yuen, author.

论题主题:

Marketing research-Data processing.

论题主题:

R (Computer program language)

论题主题:

Python (Computer program language)

中图法分类号:

F713.52

书目附注:

Includes bibliographical references and index.

摘要附注:

"This book is developed for readers who want to learn about marketing research and its tools in R and Python. They have no or little experience in programming in R and Python, and want to learn what is necessary quickly, and be able to conduct marketing research and run tests easily in R or Python. A number of marketing research textbooks have been using SPSS or SAS for many years. R and Python are free to download and install in a personal computer. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python at their own personal computers. This book covers the important frameworks and concepts of marketing research for developing a new product. For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether it is time to develop and launch a new product or not. 1. As an upgrade of an existing product. 2. As another product (line extension) under a current brand with an existing product. 3. As a new product under a new brand"--

豆瓣简介：