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题名/责任者:

Contemporary issues in social media marketing / edited by Bikramjit Rishi and Subir Bandyopadhyay.

出版发行项:

Abingdon, Oxon ; New York, NY : Routledge, 2018.

ISBN:

9781138679184

ISBN:

9781138679177

ISBN:

1138679178

ISBN:

1138679186

载体形态项:

xix, 328 pages : illustrations ; 24 cm

附加个人名称:

Rishi, Bikramjit, 1978- editor.

附加个人名称:

Bandyopadhyay, Subir, 1958- editor.

论题主题:

Internet marketing.

论题主题:

Social media-Marketing.

论题主题:

Social marketing.

论题主题:

Customer relations.

中图法分类号:

F713.36

书目附注:

Includes bibliographical references and index.

内容附注:

Citizen relationship management by government of india through social media channels / Rajan Gupta, University of Delhi, India, Saibal Pal, Defence Research & development Organization and Sunil K. Muttoo, University of Delhi, India -- Academia goes social media, mooc, spoc, smoc, and ssoc : the digital transformation of higher education institutions and universities / Andreas Kaplan, ESCP Europe -- Integrating relationships and community building into universities' social media marketing : implications from a case study / Jenny Hou, Massey University, New Zealand -- Social media marketing for b2b : from information to decision to retention / Roisin Vize, UCD Michael Smurfit Graduate Business School, Ireland and Monique Sherrett, University College, Dublin, Ireland -- Celebrities as human brands:an inquiry on stakeholder co-creation of brand identities / Dave Centeno, City University of Hong Kong & University of the Philippines -- Social recruitment : investing in social currency / Arti Sharma, IIM Indore and Arunava Ghosh, IIM Indore -- The struggle of secrecy, safety, and security of social media and smartphones / Ronald M. Zochalski, Jr., Indiana University Northwest -- Creating, contributing and consuming : how social media content facilitates customer's engagement behaviours / Rebecca Dolan, The University of Auckland, New Zealand, Jodie Conduit, The University of Adelaide, Australia and John Fahy, The University of Limerick, Ireland -- Social media engagement and return on engagement / Ritu Srivastava, MDI Gurgaon, India -- The consumer engagement/return on social media engagement interface : development of a conceptual model / Birgit A.A. Solem, University College of Southeast, Norway and Linda D. Hellebeek, The University of Auckland/NHH Norwegian School of Economics -- An unexpected journey : the influence of social media on consumer decision-making / Wolgang Weitzl, University of Vienna, Austria and Clemens Hutzinger, University of Innsbruck, Austria -- Network effects of dynamic social interactions on consumer choices in online communities : role of firm's strategic manipulation / Shameek Sinha, IE Business School, Madrid, Spain and Sreyaa Guha, IE Business School, Madrid, Spain -- Creepy and intrusive : a consumers' perspective of online personalized advertisements / Arlonda Stevens, Case Western Reserve University, USA and Casey Newmeyer, Case Western Researve University, USA -- Social media measurement and monitoring / Mudra Mukesh, University of Greenwich, UK and Anand Rao, Mindtree Ltd -- Attitude to brands and advertisement : qualitative and thematic analysis of social media data / Emmanuel Mogaji, University of Bedfordshire, UK and Temitope Farinloye, Questbury Research Services, UK -- Strategizing your social media presence / Francesca Pucciarelli, ESCP Europe, Turin, Italy -- Salient role and centrality of trust in social media marketing -- Anil bhat, bits pilani, india and nirankush datta, bits, pilani, india -- Trust relationships in social networks : a typology of strategies for communication between companies and their consumers / Zandra Balbinot, University of Quebec in Montreal and Sandrine Prom Tep, University of Quebec in Montreal -- Like-influencer framework : a study of factors influencing click of l??ke?.

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