杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Principles of integrated marketing communications / Lawrence Ang.

出版发行项:

Port Melbourne, Vic. : Cambridge University Press, 2014.

ISBN:

9781107649187 (pbk.) :

ISBN:

1107649188 (pbk.)

载体形态项:

xii, 401 pages : illustrations (some color) ; 26 cm.

个人责任者:

Ang, Lawrence, author.

论题主题:

Communication in marketing.

论题主题:

Marketing-Technological innovations.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references (page 351-401) and index.

豆瓣简介：