MARC状态:审校 文献类型:西文图书 浏览次数:58
- 题名/责任者:
- Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
- 版本说明:
- 3rd edition.
- 出版发行项:
- London : SAGE, c2016.
- ISBN:
- 9781473904002 (hbk.) :
- ISBN:
- 1473904005 (hbk.)
- ISBN:
- 9781473904019 (pbk.)
- ISBN:
- 1473904013 (pbk.)
- 载体形态项:
- xix, 520 pages : illustrations ; 24 cm.
- 附加个人名称:
- Baker, Michael J., 1935- editor.
- 附加个人名称:
- Saren, Michael, editor.
- 论题主题:
- Marketing-Philosophy.
- 论题主题:
- Marketing-History.
- 中图法分类号:
- F713.50
- 一般附注:
- Previous edition: 2010.
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- 'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences.
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