MARC状态:审校 文献类型:西文图书 浏览次数:26
- 题名/责任者:
- Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan M. Liozu.
- 出版发行项:
- London ; New York : Routledge, Taylor & Francis Group, c2017.
- ISBN:
- 9781138738256 (hardback : alk. paper) :
- ISBN:
- 9781138738270 (pbk. : alk. paper)
- 载体形态项:
- xvii, 406 pages ; 24 cm
- 其他载体形态:
- Online version: Innovation in pricing Abingdon, Oxon ; New York, NY : Routledge, 2017 9781315184845
- 附加个人名称:
- Hinterhuber, Andreas, editor.
- 附加个人名称:
- Liozu, Stephan, editor.
- 论题主题:
- Pricing.
- 论题主题:
- Marketing-Technological innovations.
- 中图法分类号:
- F713.5
- 一般附注:
- Earlier ed.: 2012.
- 书目附注:
- Includes bibliographical references and index.
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