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Online Public Access Catalogue

题名/责任者:

Innovations in services marketing and management : strategies for emerging economies / Anita Goyal, Indian Institute of Management, Lucknow, India.

出版发行项:

Hershey, PA : Business Science Reference, an imprint of IGI Global, [2014]

ISBN:

9781466646711 (hardcover) :

载体形态项:

xxv, 383 pages ; 29 cm

附加个人名称:

Goyal, Anita, 1972-

论题主题:

Service industries-Marketing.

论题主题:

Service industries-Management.

论题主题:

Marketing-Mangement-Case studies.

中图法分类号:

F719

书目附注:

Includes bibliographical references (pages 329-372) and index.

摘要附注:

"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"

豆瓣简介：