杭州电子科技大学图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

版本说明:

6th ed.

出版发行项:

Boston : McGraw-Hill, c2004.

ISBN:

0072536764 (alk. paper)

ISBN:

0071214380 (international : alk. paper)

ISBN:

0072866144 (general ISBN)

载体形态项:

xxvi, 779, [67] p. : col. ill. ; 28 cm.

丛编题名:

The McGraw-Hill/Irwin series in marketing

个人责任者:

Belch, George E. (George Eugene)

附加个人名称:

Belch, Michael A.

论题主题:

Advertising.

论题主题:

Sales promotion.

论题主题:

Communication in marketing.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references (p. EN1-EN25) and index.

豆瓣简介：