MARC状态:审校 文献类型:西文图书 浏览次数:55
- 题名/责任者:
- Integrated marketing communications, strategies, and tactical operations in sports organizations / Manuel Alonso Dos Santos, Universidad Cat??olica de la Sant??sima Concepci??n, Chile.
- 出版发行项:
- Hershey, PA : Business Science Reference, c2019
- ISBN:
- 9781522576174
- 载体形态项:
- xix, 325 pages ; 26 cm.
- 附加个人名称:
- Alonso Dos Santos, Manuel, 1981- editor.
- 论题主题:
- Marketing-Technological innovations.
- 论题主题:
- Sports administration.
- 中图法分类号:
- F713.5
- 摘要附注:
- "This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--
全部MARC细节信息>>
索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
F713.5/BA1 | 40043894 | 力行书屋(外文原版) | 非可借 | 力行书屋(外文原版) |
显示全部馆藏信息
CADAL相关电子图书
借阅趋势
同名作者的其他著作(点击查看)
收藏到: 管理书架